No. 1
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Al Ries, Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
If you loved The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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No. 3
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
No. 4
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
Anthony Robbins, Tony Robbins, Frederick L. Covan
No. 7
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna
No. 14
The Millionaire Next Door: The Surprising Secrets of Americas Wealthy
Thomas J. Stanley, William D. Danko
No. 15
Unlimited Power : The New Science Of Personal Achievement
Anthony Robbins, Kenneth H. Blanchard, Jason Winters
No. 17
In Search of Excellence: Lessons from America's Best-Run Companies
Tom Peters, Robert H. Waterman Jr.
No. 24
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim, Renée Mauborgne