No. 1
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore, Regis McKenna
If you loved Crush It!: Why Now Is the Time to Cash In on Your Passion
If you loved Crush It!: Why Now Is the Time to Cash In on Your Passion by Gary Vaynerchuk, these are the books its readers love most, closest first: chosen from the ratings and recommendations of the readers who loved it.
Geoffrey A. Moore, Regis McKenna
Michael E. Gerber
Roger Fisher, William Ury, Bruce Patton